SB Insight blog
Explore the latest insights and trends in sustainability, marketing, and communication with SB Insight. Our blog offers news, articles and updates to help you stay informed and inspired. Read now our newest article!
Swedish consumers unsure about EU's commitment to sustainability as the 2024 EU election draws closer
Moving closer to the 2024 European Union elections, there's a growing concern among Swedish consumers on the EU's commitment to sustainability. According to recent research by the Sustainable Brand Index, only 36% of Swedes feel the EU is effectively addressing sustainability challenges. The decrease in confidence is not limited to EU policies but extends to Swedish domestic politics, with trust levels in the government and opposition standing at 29% and 25% respectively.
Navigate the new normal and understand EU’s Green Claims Directive
In a landmark decision, the EU Parliament has adopted its position on the Green Claims Directive, targeting the greenwashing problem—where companies make misleading or unsubstantiated claims about their products' environmental benefits. As buzz around the directive grows, we want to clarify its status and implications for businesses and consumers.